B-to-b magazine pages continue to plunge "Wall Street Journal' adds financial career site United Business Media buys remainder of RISI PennWell plans "green' energy publication

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B-to-b magazine ad pages declined 31.6% in April compared with April 2008, according to American Business Media's Business Information Network figures released last week. For the first four months of the year, b-to-b ad pages were down 29.17% compared with the same period last year. (ABM said the BIN figures do not include agriculture market numbers and that an update is slated to be released later this month.) The strongest category in April was government, which nonetheless fell 16.60%. The weakest category was transportation and logistics, which fell 72.42%. The Wall Street Journal has introduced a new career site for financial professionals. Called, the site is designed for both active job seekers and those in the finance industry who want to keep abreast of career-related dynamics in the market. is free to users and offers recruiters as well as employers the ability to reach an audience via display ads, candidate searches and job postings. United Business Media announced it has acquired the remaining 48% of the holding company of RISI from its joint venture partner, Pegasus Partners II, for a total cash consider-ation of $14.3 million. Based in Bedford, Mass., RISI is a media and information company serving the paper and forest products industry. PennWell Corp. announced plans for a new magazine, Renewable Energy World North America. The bimonthly magazine, a brand extension of Renewable Energy World Network (which is based in London), will debut in September with a circulation of 25,000. PennWell said the new magazine will be the flagship media sponsor of the Renewable Energy World Conference and Expo North America. PennWell launched Photovoltaics World, a magazine covering the solar energy industry, earlier this year.
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