B-to-b magazine pages continue to plunge

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New York—B-to-b magazine ad pages declined 31.6% in April compared with April 2008, according to American Business Media’s Business Information Network figures released Monday.

For the first four months of the year, b-to-b ad pages were down 29.17% compared with the same period last year. (ABM said the latest BIN figures do not include agriculture market numbers; an update is slated to be released within the next two weeks.)

“Though we are not surprised by these numbers, given the current state of the economy,” ABM President-CEO Gordon T. Hughes II said in a statement, “we remain optimistic about the prospect for business media and information services as the economy improves. Digital offerings continue to generate new revenue, and our custom media and data businesses also continue to show strength.”

The strongest category in April was government, which nonetheless fell 16.60%. The weakest category was transportation and logistics, which fell 72.42%.

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