B-to-b magazine revenue, ad pages down through August

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New York—B-to-b magazine ad revenue declined 2% through August compared with the same period last year, according to a report from American Business Media’s Business Information Network. Ad pages fell 3.3% through the first eight months of this year.

Among the 22 ad categories tracked by ABM, Computing, Software and Telecomm had the biggest decline in revenue (down 17.71%), followed by Business, Advertising and Marketing (down 9.08%) and Transportation, Logistics (down 4.11%).

Ad revenue gainers included Resources, Environment, Utilities (up 9.37%), Science, Research & Development (up 9.08%) and Architecture, Design, Lighting (up 9.07%)

—Matthew Schwartz

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