B-to-b magazine revenue, ad pages declined in 2007

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New York—B-to-b magazine ad revenue fell 2% in 2007 compared with 2006, according to the latest Business Information Network (BIN) report from American Business Media. Ad pages declined 3.3% during the same period.

The hardest-hit ad categories last year were computing, software, telecommunications (down 17.8% in ad revenue and 11.7% in ad pages); business, advertising and marketing (down 10.7% in ad revenue and 6.6% in ad pages) and transportation, logistics (down 6.9% in ad revenue and 7.5% in ad pages).

Ad categories posting gains included resources, environment, utilities (up 12.7% in ad revenue and 5.9% in ad pages); architecture, design, lighting (up 10.4% in ad revenue and 4.5% in ad pages) and science, research and development (up 10.1% in ad revenue and 1.9% in ad pages).

The BIN report is based on data from IMS/The Auditor and PERQ/HCI (for health care figures).

ABM reported that revenue for trade shows rose 6.6% in 2007 compared with 2006.

—Matthew Schwartz

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