B-to-b niches are prime audiences for podcasting

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Jeffrey L. Cohen of the Social Media B2B blog reviews the use by b-to-b companies of podcasts, those audio-only online presentations, interviews or discussions. He observes how podcasts can be supported by e-mail to specific interest groups and vertical industry contacts, with reinforcement via general social media sites. He also lays out some best practices in creating podcasts, the use of industry experts to build a podcast's reputation, and which of the main social media networks—Facebook LinkedIn or Twitter—are most useful in expanding the podcast's voice.
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