B-to-b print ad revenue up slightly in first quarter

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New York—Advertising revenue for business publications grew 0.32% though March compared with the same time period in 2005, according to figures released last week by American Business Media’s Business Information Network (BIN). Meanwhile, ad pages for the first three months of the year fell 0.14%. The strongest b-to-b ad categories in terms of revenue were: aviation, aerospace and military, up 17%; and resources, environment and utilities, up 15%. Leading gainers in ad pages were: agriculture, up 14%; and banking, financial and insurance, up 10%. Ad revenue increased 0.17% in March, while ad pages rose 0.71%.

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