The B2B Marketing Imperative:
Nurturing Leads for Maximum Sales Success

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In today's hyper-competitive business environment and tough economic times, maximizing sales leads is Job #1 for B2B marketers. The role of the marketer has to evolve from "lead generator" to that of "lead developer." According to Marketing Sherpa, 70 percent of leads are long-term in nature which means that the most important part of a marketer's job actually begins AFTER the leads are generated. In this practical session you will learn how to utilize lead scoring, routing and nurturing techniques to maximize the ROI of your lead generation programs and enable Sales to close more deals.
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