B2BWorks changes name to ClearGauge

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Chicago—B2BWorks has changed its name to ClearGauge to reflect its expanded range of online marketing and ROI measurement services.

The agency was founded in 1999 and specializes in customer acquisition and qualification programs on the Internet. Its clients have included Dow Chemical Co., GE Corporate Financial Services and John Deere Commercial Division.

ClearGauge recently received a new round of financing led by Saints Capital.

—Kate Maddox

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