Bank of America launches new Merrill Lynch campaign

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New York—Bank of America Monday rolled out a new marketing campaign to help relaunch the Merrill Lynch Wealth Management brand.

Bank of America made its controversial acquisition of Merrill Lynch last year during the onset of the financial crisis.

The new “help2” marketing campaign features the iconic Merrill Lynch bull. The message, for instance, is that Merrill Lynch offers “help2know” with access to research from Bank of America Merrill Lynch Global Research.

The campaign is set to run through the end of the year and will include TV, radio, online, consumer publications and trade magazines.

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