Bank of America unveils new campaign

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Charlotte, N.C.—Bank of America unveiled a new brand campaign during ABC’s telecast of the 79th Academy Awards Sunday.

The campaign was developed by a number of Omnicom Group agencies, including creative from BBDO New York. The new brand positioning, with the theme “Bank of opportunity,” showcases Bank of America’s business strengths and global presence.

The campaign, aimed at businesses and consumers, includes TV, print, radio, online and outdoor.

The budget was undisclosed.

—Kate Maddox

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