Washington, D.C.—Atlantic Media Co. has added Chris Batty to the launch team of its business brand, slated to debut later this year. Batty, previously VP-sales and marketing and publisher at Gawker Media, will create the advertising sales, marketing and e-commerce structure for the new offering. Prior to Gawker, Batty was an executive at CNET. “Providing business influentials with the intelligence they need to navigate the global economy is an exciting challenge for today's media. This is a story that sorely needs a fresh approach, less encumbered by legacy, with substantial yield on offer to readers and advertisers alike,” Batty said in a statement.