BBDO North America hires director of behavioral planning

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New York—BBDO North America, New York, announced that Paul Matheson has joined the agency as exec VP-director of behavioral planning. Matheson was previously regional planning director-Asia Pacific at Ogilvy & Mather. In his new role, he will help develop creative work that drives a change in user behavior for clients across BBDO North America, as well as having planning oversight for BBDO New York.
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