BBDO New York, GE take top honors at 10th annual CEBA Awards

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New York—BBDO New York won the Grand CEBA Award for its General Electric Co. Ecomagination multimedia campaign at the 10th annual Creative Excellence in Business Advertising Awards Thursday evening. The GE campaign won for effectively using magazine, Internet and TV advertising.

A new award, the Trade Show Award, sponsored by Reed Exhibitions, went to Honeywell Security.

The VNU Lifetime Achievement Award was awarded to Conde Nast Publications.

The Interactive Award, sponsored by, was given to OgilvyOne Worldwide for its IBM “Government” ad.


For advertising with an annual media budget of up to $100,000:

CATEGORY 1: Single ad—page or less Agency: Colangelo Synergy Marketing Advertiser: Kraft Food Name of ad: “Puckerin’ George” Publication where ad appeared: Drug Store News

CATEGORY 2: Single ad—spread or larger Agency: SFGT Advertising Advertiser: De’Longhi USA Name of ad: “Raising the Temperature of Design” Publication where ad appeared: Home Furnishings News

CATEGORY 3: Single ad—inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units Agency: PGR Media Advertiser: Johnston & Murphy Name of ad: “The Firm” Publication where ad appeared: Footwear News

CATEGORY 4: Campaign Agency: HSR Business to Business Advertiser: Hobart Corp. Name of ad: “Our Name Means Many Things” Publication where ad appeared: Foodservice Equipment Reports, Nation’s Restaurant News

For advertising with an annual media budget $100,000 or more:

CATEGORY 5: Single ad—page or less Agency: Rodgers Townsend Advertiser: SBC Communications Name of ad: “Crate & Barrel” Publication where ad appeared: Baseline, CIO, Computerworld, InformationWeek, InfoWorld, Network Computing, Network World, Optimize

CATEGORY 6: Single ad—spread or larger Agency: Martin/Williams Advertising Advertiser: Cargil Name of ad: “TNT Burger” Publication where ad appeared: Nation’s Restaurant News

CATEGORY 7: Single ad—inserts, pop-ups, foldouts, spectaculars, gatefolds & multi-units Agency: Mono Advertiser: USA Network Name of ad: “USA Network—Characters Welcome” Publication where ad appeared: Adweek, Brandweek, Mediaweek

CATEGORY 8: Campaign Agency: Goodby, Silverstein & Partners Advertiser: Adobe Systems Name of ad: “ Together Better” Publication where ad appeared: Design News, EDN

No media budget breakdown:

CATEGORY 9: Interactive Agency: OgilvyOne Worldwide Advertiser: IBM Corp. Name of ad: “Government” Web site where ad appeared:

CATEGORY 10: Corporate mdia promotion Agency: Danielski Design Advertiser: Crain’s New York Business Name of ad: “20th Anniversary” Publication where ad appeared: Advertising Age, BtoB, Crain’s New York Business

CATEGORY 11: Integrated media promotion Agency: BBDO (also Grand CEBA Winner) Advertiser: General Electric Name of ad: “Ecomagination” Publication where ad appeared: Aviation Week & Space Technology, Bloomberg Markets, BusinessWeek, The Economist,

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