BDMetrics launches suite of event marketing tools

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Baltimore—Trade show marketing company BDMetrics has introduced a suite of online marketing solutions for trade shows, which include online lead generation, search engine marketing, online display advertising, online video and mobile marketing.

The company’s solutions are powered by its interactive trade show portals, which feature an online show guide, search engine and event-planning interface. BDMetrics powers portals for events including the International Consumer Electronics Show, Pack Expo, National Association of Broadcasters show and the annual convention of the National Association of Convenience Stores.

BDMetrics’ new suite also includes detailed reporting highlighting trade show performance, including the number of attendees reached, planned booth visits and information requests.

—Christopher Hosford

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