BearingPoint releases results of global green marketing study

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McLean, Va.—U.S. companies lag behind their global counterparts in developing "green" supply chains, according to a new study by business and technology consulting firm BearingPoint.

The study was based on an online survey of more than 600 global executives, conducted during the fourth quarter of 2007.

It found that while 83% of all companies surveyed claim to factor environmental concerns into their corporate strategy, slightly less than a quarter of U.S. companies have worked to implement "green" supply chains.

By comparison, approximately 38% of European companies and nearly all Japanese companies surveyed have taken steps to ease the environmental impact of their supply chain.

Thirty-six percent of respondents said the greatest barrier toward the implementation of environmentally friendly supply chains is a lack of information, while 11% said cost is a limiting factor.

Also, 71% percent of U.S. companies said they proactively market the environmental friendliness of their products to their customers, compared with the global average of 59%.

—Kate Maddox

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