Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled

Published on .

After citing the recent findings of a study by SiriusDecisions, Mac McIntosh makes this observation: "In my opinion b-to-b marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development. I'm glad to see that this may be changing."
Most Popular
In this article: