Bigfoot Interactive says deliverability remains strong

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New York—Overall e-mail deliverability was 94.4% in the second quarter, according to Bigfoot Interactive. The e-mail marketing solutions provider said in its “Q2 2005 Email Benchmark Results” report, released Tuesday, that retail promotional messaging deliverability was 95.9% of e-mails measured, and media editorial messaging was at 98%. Bigfoot said increasingly relevant marketing messages in clients’ e-mail initiatives account for the high deliverability rates.
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