Bigfoot issues interactive guidelines

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Chicago--Bigfoot Interactive on Monday kicked off the Direct Marketing Association's 84th Annual Conference and Exhibition with a set of guidelines for marketers seeking competitive advantage in the fourth quarter. Among other guidelines, The New York-based e-mail and Internet marketing company, which counts MCI Worldcom, The Washington Post and Time among its clients, said: E-mail campaigns should be strategic, scheduled and persistent; campaigns and customer lists should be audited; and marketers should provide customer-specific Web pages.
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