BIN report expands into trade show tracking

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The Business Information Network report, produced by American Business Media, is expanding into trade show revenue and attendance tracking. The new report, titled T-BIN, uses data collected by the Center for Exhibition Industry Research.

The first T-BIN report, released last month, showed trade show revenue totaled $2.78 billion for the first quarter, up 5% from $2.65 billion in the year-earlier period. Trade show attendance reached 18.7 million in the first quarter, up 11% from 17.8 million in the first quarter of 2004.

The BIN report also tracks ad revenue and pages for b-to-b publications, from information collected by IMS/The Auditor and PERQ/HCI for health care figures.

“This is the next step in gaining a more accurate view of the business-to-business industry as a whole,” Gordon T. Hughes II, ABM president-CEO, said in a statement. “Trade shows are an important aspect of the business-to-business industry because they help complete the in-person, in-print and online model that is so important to business information providers.”               


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