BIN report shows ad pages, revenue down in February

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New York—Ad pages in b-to-b publications declined 2.78% in February, while ad revenue slipped 0.74%, according to the Business Information Network report from American Business Media.

Year-to-date, ad pages in b-to-b publications were down 2.65% from last year, and ad revenue was down 1.61%.

The hardest-hit category in February was aviation, aerospace and military, with ad revenue down 17.6%. The computing, software and telecommunications industry also continued to struggle, with ad revenue down 15.8%.

The strongest industries in February for ad revenue were travel, business, conventions and meetings (up 18.5%); building, engineering and construction (up 10.4%); and movies, radio and TV (up 7.8%).

The BIN report is based on data from IMS/The Auditor and PERQ/HCI for health care figures.

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