Beyond the Biz

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AAF to celebrate centennial in '05

The American Advertising Federation (AAF), Washington, D.C., turns 100 next year. The group is the longest-running advertising trade association. Special 100th anniversary versions of its signature programs-such as the Advertising Hall of Fame and the ADDY Awards-will be held throughout the year. As part of the festivities, AAF held a logo contest, drawing about 80 entries from members and students. Neiman Group of Harrisburg, Pa., designed the winning logo, which features the existing blue and red AAF logo superimposed on the number 100 in a contrasting gray typeface, along with the tagline, "Celebrating 100 years as the unifying voice for advertising." The AAF said it has also partnered with Advertising Age, published by BtoB parent Crain Communications, to run a commemorative section in the magazine next February. The centennial celebration will culminate in a gala event at the AAF National Conference 2005 in Nashville, which runs June 4-7.

Trump gets advice on value of celebrity

Donald Trump got some unsolicited advice from Lois Whitman, president of HWH PR/New Media, which represents Samsung and other b-to-b clients, following the Sept. 23 episode of "The Apprentice." During the episode, in which contestants compete for a job with Trump, the challenge was to promote Procter & Gamble Co.'s new Crest Vanilla Mint toothpaste. The Apex team, which got New York Mets all-star catcher Mike Piazza to promote the toothpaste at an outdoor event, was fired for going $5,000 over budget. The winning team, Mosaic, put on a street carnival with fire-eaters and stilt-walkers. In a letter to Trump, Whitman wrote, "The fact that the Apex team got Mike Piazza to brush his teeth with Crest Vanilla Mint toothpaste, sign the Crest toothpaste box and Crest fliers for fans, and say out loud that he loved the taste of the toothpaste is worth millions and millions of dollars of endorsement fees. So what if they went over budget by $5,000?" Trump had not responded at press time.

Beefmobile touring till the cows come home

Got beef? The Beefmobile is on the move again, logging more than 27,000 miles since January, with stops in more than 30 states to date. It will continue to tour through November, according to Charleston/Orwig, a Hartland, Wis.-based ad agency that works with the National Livestock Producers Association and helped NLPA put together the tour. The van and its spokesperson/driver RaeMarie Gordon are part of an outreach program jointly sponsored by the National Livestock Producers Association and the Cattlemen's Beef Board to educate people about beef and beef products. The vehicle costs and Gordon's salary are funded by the $1-per-head Beef Checkoff Program.

`C&EN' Web site offers scientific movie reviews

On the American Chemical Society's Chemical & Engineering News Web site,, the editorial staff reviews movies, gauging the films on the plausibility of their science. In a surprisingly positive review of "The Day After Tomorrow," C&EN staffer Bette Hileman writes, "To a scientist, the film is interesting because it compresses everything that could happen under an abrupt climate change scenario (and much that could not happen) into a few days, rather than the more realistic decades." Perhaps even more entertaining on the site is a "Reel Quote" box, which features a rotating cast of quotes from science fiction pictures. Our favorite is a quote from Darth Vader in "Star Wars": "Don't be too proud of the technological terror you've constructed. The ability to destroy a planet is insignificant next to the power of the Force."

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