Blogging Off

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Three years after starting his blog, “Marketing Measurement Today,” Pat LaPointe, managing partner of MarketingNPV, is blogging off. “It's not that there isn't a great deal left to be said on the topic, but rather that there don't seem to be too many people seeking information on this topic in blog form,” LaPointe writes in his farewell blog. He refers users to his Web site for more information on marketing measurement. READ MORE
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