Blogs and podcasts cited as effective lead generation tactics for b-to-b marketers

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Warren, R.I.—Blogs and podcasts are among the top five most effective lead generation tactics for business technology companies, according to an annual survey by MarketingSherpa.

The research company last month polled 1,900 business technology marketing executives by telephone and online.

The top five tactics cited were free trials, Webinars, white papers, blogs and podcasts.

This year's survey results marked the first time blogs made the top five.

—Carol Krol

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