BlueLithium releases upgraded behavioral targeting software

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San Jose, Calif.—BlueLithium announced the release of AdPath 2.0, a behavioral targeting software service that combines audience targeting and remarketing. AdPath 2.0 analyzes the online behavior of users in the BlueLithium network and helps marketers target ads to users based on their behavior. AdPath's remarketing service drives users to an advertiser’s site for upsell and cross-sell opportunities, or to complete an unfinished purchase.

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