Chicago—The Business Marketing Association annual global conference kicks off Wednesday in Chicago. Themed “Blaze,” the conference runs through Friday and will address the rapid change marketers are experiencing.
The “Blaze” theme will also carry through in sessions on the changing roles marketers are undertaking, including closer collaboration with sales, IT and human resources, and greater responsibility for customer focus and enterprise growth.
Author Dan Pink will deliver the keynote address at a mid-conference luncheon. Other b-to-b marketing and sales experts presenting at the conference include digital marketing gurus and brothers Thad and Aaron Kahlow, presenting together; Kellogg School of Management professor Philip Kotler; Content Marketing Institute founder Joe Pulizzi; sales expert Neil Rackham; social media and real-time marketing author David Meerman Scott; marketing consultant and author Fred Wiersema; and ChannelAdvisor CEO Scot Wingo.
The conference will provide attendees with a mobile app from Guidebook to reference session times, topics and speakers, and to access contact information for all attendees.
For more information and to register, visit www.bmablaze.com.