BMA gears up for 'Go and Grow' conference in New York

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New York—The Business Marketing Association will host its next “Go and Grow” conference in New York Sept. 27. The one-day conference, which is part of a series of events being held across the country, will be held at The New York Academy of Sciences in Manhattan. The conference, dubbed “Transformations: Now and Next,” will focus on the dramatic changes that are engulfing b-to-b marketing. The conference will have a particular emphasis on technology, creativity and media in driving business growth. Speakers include Linda Boff, global executive director-digital advertising and design at General Electric Co.; Eduardo Conrado, CMO of Motorola Solutions (and 2012-2013 chairman of the BMA); Dan Roth, executive editor of LinkedIn; and Katharyn White, VP-marketing at IBM Global Business Services.
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