BMCMedia signs with DoubleClick

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Hong Ltd. said it has signed a six-year deal with DoubleClick Inc. to use Dart ad management software to provide ad serving for its network of Web sites in the Asia-Pacific region. BMCMedia is an interactive marketing and advertising company representing sites for companies including Coles Myer Ltd., Qantas Frequent Flyer Program, the Australian Stock Exchange Ltd., E*Trade Group Inc. and [email protected]
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