BPA Interactive traffic tool measures increases in unique visitors, other data

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Shelton, Conn.—BPA Worldwide said Thursday that websites measured by its BPA Interactive traffic tool showed marked aggregate increases in January compared with the previous month. BPA said that average unique visitors to the sites increased 14.3%, average user sessions increased 14.1% and total impressions increased 13.7%.

BPA said that 289 websites are currently measured “live” by the BPA Interactive traffic tool. Another 300 websites are in various states of preparation to release live data.

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