Brand agency Mnemonic announces launch

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Corte Madera, Calif.--Mnemonic, a brand architecture firm, announced its launch and its strategic positioning, the Mnemonic Brand Soul Map. The new company creates names and brand strategies for clients. It is headed by David Lee, principal and brand strategist. Mnemonic’s executives have created brands for companies including Lucent Technologies, Nike, Palm, TRUSTe and Excite. In addition to brand positioning and creative development, Mnemonic provides preliminary trademark review, domain name scanning, market research and international linguistic services. The Web site is located at
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