BtoB has hired Jeff Buddle as online marketing development manager. Buddle will work in Crain Communications Inc.'s New York office.
"Adding Jeff to our staff will be another step forward for the BtoB group," said Publisher Bob Felsenthal. "Our online properties, including btobonline.com and its newsletters, have seen tremendous growth in both audience and advertising over the past year, and Jeff will help continue that growth."
Buddle's background includes two years as manager of marketing content at AberdeenGroup, a Boston-based high-tech analyst firm, where he coordinated the creation of online marketing content.
Prior to that, he was a senior media analyst at LexisNexis PR Solutions.
Buddle holds a bachelor of arts degree in English from California State University at Fullerton. He can be reached at (212) 210-0743 or [email protected]