BtoB announces Social Media Marketing Awards winners, runners-up

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New York—BtoB today announced the winners and runners-up in its annual Social Media Marketing Awards. The awards will be presented at the Social Media Marketing Awards luncheon March 20 at the Hotel Nikko in San Francisco, during BtoB's daylong Digital Edge Live conference. The People's Choice winners, as voted by the readers of BtoB, also will be presented to the top social campaigns in both the nontech and tech company categories.  

Best Integrated Campaign Tech  Winner: Adobe Systems, Metrics, Not Myths Runner-up: Deltek Inc., Connect More

Best Integrated Campaign Nontech  Winner: Aon, Global Service Day Runner-up: New Cities Foundation, DeusM's Social Media Campaign

Best use of Twitter Winner: GE Intelligent Platforms, Our Water Counts Runner-up: Technology Association of Georgia, Technology Tweet Tournament

Best use of Facebook Winner: Emerson Climate Technologies, Painted Copeland Scroll Compressor Program Runner-up: Cisco Systems, Facebook


Best use of LinkedIn Winner: Dell Inc., LinkedIn Page Runner-up: Burns & McDonnell, LinkedIn Company Campaign

Best use of Pinterest Winner: Constant Contact, Pinterest Runner-up: JCK Marketplace, JCK Pinterest


Best Corporate Blog Winner: Intel Corp., Turning Up the Volume: Boosting Intel Health IT Blog Views 1,200 Percent Runner-up: Strother Communications Group, 41 Stories


Best Closed Community Winner: Cisco Systems, Social Media Training and Certification Program Runner-up: The VMware User Group, VMUG Online Workspaces


Best use of Mobile Winner: Cisco Systems, Mobile Event App Runner-up: Hobart Corp., Spotlight App


Best Viral Video Winner: Dun & Bradstreet Credibility Corp., EdAhead Awareness and Adoption Runner-up: Sourcefire Inc., The Breakdown of a Fake AV Scammer

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