'BtoB' relaunches Web site with new look, more content

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Frequent visitors to have already noticed a new look, more content and improved functionality on our Web site, which we relaunched this month.

"We are very excited to unveil our new site," said BtoB Publisher Bob Felsenthal. "It's been a full four years since we launched our old site, and I know visitors will be very pleased to find our new site with much improved content, organization and visual presentation."

"Over time, this new platform will let us deliver a whole new set of electronic products to our subscribers," said BtoB Editor Ellis Booker.

Along with daily breaking news briefs and special reports from our monthly print publication-including annual reports such as "BtoB's Media Power 50" and "BtoB's Who's Who"-you'll find content not previously available online, including our venerable "Chasers" column, which critiques b-to-b advertising creative.

Also available is our newest print section, "Vertical Insight," which gives marketers targeting select vertical industries valuable, need-to-know information about industry trends. And we've posted our most popular charts and special issues, such as the "Marketers Resource Guide" and "Interactive Marketing Guide" in PDF format for easy download.

Other new features include an Online Directory of marketing vendors and, soon, a Job Board for both employees and employers.

Visit to see our new site. Advertising opportunities are available by contacting David Bernstein at (212) 210-0782 or [email protected] M

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