BtoB's Best: Branded App: Hobart Corp.

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Agency: gyro, Cincinnati Campaign name: Spotlight App Launch date: August 2012 Why we liked it: When your products are of industrial size and strength like Hobart Corp.'s dishwashers, they're hard to pack into a sales rep's briefcase. Then there are brochures, spec sheets and PowerPoint slides, but they too can be cumbersome. An app, however—especially one as well-produced as this—can cover a lot of ground for a rep on the go and give decision-makers in the foodservice space a keen sense of the product's capabilities. We like the app's sizzle, but there's steak as well in the form of bright, descriptive copy on nearly every page. For example, copy notes how the unit's energy recovery system allows it to reduce costs by 16% a year. It's a great way to streamline the selling process.
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