BtoB's Best: Direct Mail (Multi): CDW

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Agency: Ogilvy, Chicago Campaign name: “Big Ideas for Small Business” Launch date: January 2013 Why we liked it: CDW schools its small-business customers with a series of attractive infographics on such critical business functions as marketing, money management and productivity. If the targets didn't already have an MBA, they do now. At the end of each tutorial, CDW serves up some products that can help owners do a better job of running their businesses. It makes good use of its bold red brand color, which lends the infographics a cohesive look. This is an outstanding example of value-added marketing.
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