BtoB's Best: Email: Dell Inc.

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Agency: Epsilon and Ryan Partnership, New York Campaign name: “Dell Lifecycle Marketing” Launch date: August 2012 Why we liked it: Dell's email campaign isn't fancy, but it is effective. The clean layout of the content is closer to a website than an ad, with a number of entry points and navigation features such as product grids with prices and links. The campaign features behavior-triggered versions with pointed headlines offering discounts.
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