Agency: Mason Zimbler, Austin, Texas
Campaign name: “Math Gods”
Launch date: June 2012
Why we liked it: Yet more metaphorical calamities—this time in the form of the Math Gods, who don't take kindly to miscalculations. But for companies that manually keep track of their fixed assets, like desks and computers, it's not the gods you need to worry about but the IRS. As one of the headlines cleverly states: “You forgot a zero on line 3 ... Now the IRS is on line 2.” But Sage Fixed Assets can prevent such wrath with its asset management software. It's OK to scare prospects so long as you step forward with a solution.