BtoB's Best: Online Video: Dell Inc.

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Agency: UBM DeusM, New York Campaign name: “A Day in the Life: Dell World 2012” Launch Date: March 2013 Why we liked it: “A Day in the Life” targets prospective attendees for Dell's annual customer and partner conference. It follows one attendee, an IT executive with the South Australia Department of Transport, through his experience at the 2012 event and highlights how he got new ideas and connected with former colleagues. The video adds a personal element to the conference's marketing campaign and convinces would-be attendees that it's worth five flights across the world to get there.
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