BtoB's Best: Print Campaign (<$200,000): John Deere (Deere & Co.)

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Agency: gyro, Chicago Campaign name: “WorkSight” Launch date: June 2012 Why we liked it: John Deere uses a series of virtual reality images of heavy machines to tout its WorkSight fleet management technology. The design is clean, with a good block of white space to balance out the heavier images. Copy quickly gets to the point and explains the system's benefits. It's a straightforward approach that's sure to engage the target audience and leave them pondering how WorkSight could work for them.
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