Agency: Global Experience Specialists, Las Vegas, Nev.
Campaign name: See What Light Can Do
Launch date: April 2013
Why we liked it: With lighting as spectacular as the Northern Lights, Philips' 2013 Lightfair booth made savvy use of the company's lighting products to demonstrate how it has evolved from a strictly product-oriented vendor into a comprehensive lighting solutions provider. The lighting was soft and cool, and the lines of the booth were clean and crisp. Lighting designers and engineers knew at first glance that they had come to the right place to discover some new lighting solutions. The designers and builders of the 60-by-170-foot booth created an array of lighting solutions in settings mimicking real-world conditions. The exhibit cast Philips in the best possible light.