BtoB's Best: TV Spot: CDW

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HONORABLE MENTION CDW Agency: Ogilvy Chicago Campaign name: “Winning on the Road TV/Bear” Launch date: March 2013 Why we liked it: CDW's ads featuring Charles Barkley as an IT employee have provided lots of laughs, and this spot doesn't disappoint. Barkley and a co-worker discuss the merits of a mobile-enabled printer from inside a bus in the woods. The printer starts spitting out messages such as “Help!” and “I'm locked out!” along with photos of a bear getting closer and closer, taken from a mobile device. Despite the sounds of someone pounding on the door and the frantic printouts, Barkley and his colleague are too busy admiring the printer to notice their doomed co-worker. It's a funny, memorable ad that's certain to be heard by the target audience.
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