BtoB's Best: TV Spot: Time Warner Cable

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RUNNER-UP Time Warner Cable Agency: gyro, New York Campaign name: “Your Army” Launch date: September 2012 Why we liked it: Straight from the theater of the absurd, Time Warner Cable sweeps viewers back in time to a Revolutionary War battlefield where General George Washington is attempting to reverse his army's fortunes against the British with a bold plan of attack. Problem is, none of his lieutenants got his plan due to server problems, full email boxes and the like. A lowly soldier pipes up with a solution: Time Warner Cable's new cloud services that would let Washington share data, emails and his calendar with the troops. He is sold. And so were we on this light-hearted skit to raise awareness of the company's new offering.
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