Some business titles post strong ad gains

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New York--Publishers Information Bureau figures for October show some positive, if muted, signs of recovery for b-to-b advertising.

PC Magazine (19.42%), Fortune (16.07%), the Economist (10.77%) and the ABA Journal (17.16%) all posted gains in ad pages last month compared with October 2002.

Forbes (-1.12%), BusinessWeek (-7.22%) and Fast Company (-3.28%) all posted ad page declines last month, though not the double-digit declines that b-to-b magazines have become accustomed to over the past three years.

Inc. (-16.35%) and the Harvard Business Review (-11.79%) posted steeper declines. Overall, the PIB figures showed ad pages declined 3.2% in October compared with a year earlier. Year-to-date, ad pages were down 0.2% through October 2003.

--Sean Callahan

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