BtoB forms partnership with LinkedIn

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New York— on Thursday announced a partnership with social-media network LinkedIn.

Under the y partnership, and Capital IQ, a division of Standard & Poor’s, are providing select company data for's Company Profile feature, which debuted March 20. Users who click on the Company Profile feature find a business overview consisting of industry statistics provided by and Capital IQ, plus information about the featured company from LinkedIn. and Standard & Poor’s are both owned by McGraw-Hill Cos.

In turn, has added a feature called Company Insider that lets users view their professional contacts on LinkedIn at companies featured in articles. Company Insider, introduced March 10, is the first of several LinkedIn Intelligent Applications that will be integrated into

—Matthew Schwartz

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