BuzzLogic launches ad dashboard for social site analysis

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San Francisco—BuzzLogic, a company whose technology indexes blogs for linking behavior and commonality of interest, has launched a new tool that helps advertisers determine how people respond to targeted ad placements on social sites.

BuzzLogic’s Conversational Advertising Dashboard provides graphical displays on social content and publishers to assess conversational tones, allowing advertisers to customize ads accordingly. Performance data available on a per-conversation basis allows advertisers to determine creative performance, according to the company.

In addition to traditional campaign reporting on impressions and clicks, the new tool measures conversation size, site relevance, author credibility and content freshness, giving advertisers control over site selection or removal.

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