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Company: Amadeus International, Quebec City

Web site:

Agency: In-house

Launch date: April 1

Amadeus International last month relaunched its corporate Web site to reflect its repositioning as a global leader in compliance process control solutions. The company, which began trading on Canada's TSX Venture Exchange in January, develops software and services for regulated businesses to help them comply with government and industry regulations. It serves customers in the manufacturing, energy, finance and life sciences industries.

"As Amadeus repositioned the company and went public, the company sought to significantly enhance their online presence to reflect their new brand position," said Valarie King-Bailey, VP-marketing and product management for Amadeus. The old site contained product and company information, but needed a significant overhaul to deliver timely information to customers, prospects, partners and regulators, King-Bailey said.

Among the new features on the site are Flash demos of the company's software, a best practices section that provides case studies on how companies comply with regulations, easier navigation and an overhaul of the product and solutions content section. The site also features audio and video content, such as executive interviews with the media. Customers and prospects can download PDF brochures and other content, including white papers, product briefs and training materials.

A primary goal of the redesigned site is to serve as a global resource for compliance initiatives and process governance, King-Bailey said. In the next few months, it will roll out additional functionality and expanded compliance content.

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