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Company: Penton Media's New Equipment Digest

Web site:

Relaunch date: Oct. 26, 2005

Agency: DigiKnow Inc., Cleveland

Penton Media in October relaunched the Web site for its monthly magazine New Equipment Digest at The new site is designed to build a stronger online community for the publication's audience of 206,000 readers in plant operations, maintenance, engineering, production, purchasing and administration. The redesigned site has several new features that combine product information with editorial from Penton Media publications, creating a data source designed to help readers make equipment and product purchase decisions. One of the new features is a Google-inspired search, which searches New Equipment Digest's site and 23 other Penton sites to return results for product information in industrial markets. The site also features 19 "industrial centers," providing product news and editorial for vertical industry segments such as adhesives and sealants, controls, fluid power and HVAC (heating, ventilation and air conditioning). To personalize the site, Penton created My NED, which bundles information related to a user's specific industry category into a personalized home page. The site also offers custom RSS feeds and weekly new product e-mails.

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