There is no ‘campaign’ in social media”

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Buzz marketing expert Paul Dunay urges marketers to be careful when using the word “campaign” to describe social media marketing efforts. In his blog post this week, he describes several important distinctions between campaigns and social media efforts, an important one being that campaigns usually have a beginning, middle and end, while social media efforts may take months or even years to catch on. Check out to blog to find out some strategies for social media efforts. READ MORE
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