New Campaigns: NetApp, iCAD and More

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"Settle for Everything"

Agency: Gyro International, San Francisco
Target audience: Senior IT storage managers and data center managers
Campaign objective: Raise awareness of and drive demand for NetApp storage and data management solutions
Media: Print (Computerworld, Network World, Storage); online (,,,
Budget: Undisclosed

iCAD Inc.

"Never Stop Looking"

Agency: PJA Advertising & Marketing, Cambridge, Mass.
Target audience: Radiologists and buyers of computer-aided-detection systems for mammography markets
Campaign objective: Position iCAD as a leader in the computer-aided-detection mammography marketplace.
Media: Print (Applied Radiology, Advance for Imaging and Oncology Administrators, Diagnostic Imaging)
Budget: Undisclosed

Also breaking this month
Campaign: "Need Something?"
Media: TV, online
Agency: GSD&M, Austin, Texas
Target audience: Internet users

CMP's Web 2.0 Expo
Campaign: "Web 2.0 Is ____"
Media: Print, online, outdoor
Agency: Traction, San Francisco
Target audience: Technical, design, marketing and business professionals who are building the next generation Web

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