New Campaigns

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Sun Microsystems


Agency: Butler, Shine, Stern & Partners, San Francisco Target audience: IT decision-makers Campaign objective: Raise awareness of the new Sun Fire x4100 server Media: Print (Wired, Information Week, Network Computing, eWeek, Computer World and Network World) Budget: Undisclosed


"More Power to You"

Agency: St. Luke's, London, and, New York Target audience: Board-level executives in business and government organizations Campaign objective: To position BT as a global partner to help transform organizations around their communications networks Media: TV (CNN, BBC World, Euronews); print (The Wall Street Journal, Barron's, Newsweek, BusinessWeek); online (,,, and; outdoor. Budget: $33.6 million DHL Campaign: "Customer Service Is Back in Shipping" Media: TV, print, online Agency: Ogilvy & Mather, New York Target audience: Shipping decision-makers

INTEL Centrino Mobile Technology Campaign: "Centrino Mobile Technology" Media: TV, print, online, retail and outdoor Agency: McCann Erickson, New York Target audience: Wireless PC users

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