Capgemini rolls out ad campaign

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Paris—Capgemini, a technology, consulting and outsourcing services company, has introduced a new ad campaign called “People Matter, Results Count.” The online campaign was created by Publicis, Paris, and is aimed at Capgemini's clients, prospects, influencers and potential employees. The goal of the campaign is to show how Capgemini partners with its clients to help them achieve business success. The budget is estimated at $16 million.
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